Key Takeaway
A modular, multi-level video campaign designed for LinkedIn successfully educated audiences of all experience levels about WhatsApp Business Messaging, driving higher engagement, stronger understanding, and measurable business results (including increased traffic, conversions, and sales). The adaptable structure made the content accessible from novice to expert, ensuring effective adoption at every step of the customer journey.
Key Takeaway
A modular, multi-level video campaign designed for LinkedIn successfully educated audiences of all experience levels about WhatsApp Business Messaging, driving higher engagement, stronger understanding, and measurable business results (including increased traffic, conversions, and sales). The adaptable structure made the content accessible from novice to expert, ensuring effective adoption at every step of the customer journey.
WhatsApp Video
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Key Takeaway
A modular, multi-level video campaign designed for LinkedIn successfully educated audiences of all experience levels about WhatsApp Business Messaging, driving higher engagement, stronger understanding, and measurable business results (including increased traffic, conversions, and sales). The adaptable structure made the content accessible from novice to expert, ensuring effective adoption at every step of the customer journey.
Key Takeaway
A modular, multi-level video campaign designed for LinkedIn successfully educated audiences of all experience levels about WhatsApp Business Messaging, driving higher engagement, stronger understanding, and measurable business results (including increased traffic, conversions, and sales). The adaptable structure made the content accessible from novice to expert, ensuring effective adoption at every step of the customer journey.
20%
rise in conversion rates
30%
increase in
website traffic
15%
growth in sales revenue
WhatsApp Video Carrousel
WhatsApp Video Carrousel
Multi-Level LinkedIn Video Campaign
Multi-Level LinkedIn Video Campaign
Flexibility & Audience Levels
I designed a series of modular and interchangeable videos to ensure the content perfectly matched the learning curve of the LinkedIn audience (from Novice to Expert).
Challenge
Produce diverse, accessible LinkedIn campaign videos for all audience levels, from novices to experts.
Solution
Brainstorming with the team to write a storytelling for our audience. Flexible videos that can be mixed and matched to fit their specific messaging needs.
Results
The paid campaign effectively attracted and engaged new customers, resulting in a 30% increase in website traffic, a 20% rise in conversion rates, and a 15% growth in sales revenue
The paid campaign successfully attracted and engaged new customers, significantly exceeding key performance indicators (KPIs):
Campaign Performance Overview
Two videos providing an easy-to-understand overview of the immediate benefits of WhatsApp Business Messaging.
Capture attention and establish product value.
Six videos delving deeper into practical applications and the use of interactive messages.
Convert interest into potential usage through concrete examples.
Focused specifically on chatbot implementation. I demonstrated how to effectively plan and integrate them into the business strategy.
Provide clear instructions on complex processes and flow logic.
Strategic content exploring related topics in detail, offering valuable insights and thought leadership for users with a high level of technical and business understanding.
Guide expert users toward full adoption and action.
