WhatsApp Video Carrousel
Multi-Level LinkedIn Video Campaign
Two videos providing an easy-to-understand overview of the immediate benefits of WhatsApp Business Messaging.
Capture attention and establish product value.
Six videos delving deeper into practical applications and the use of interactive messages.
Convert interest into potential usage through concrete examples.
Focused specifically on chatbot implementation. I demonstrated how to effectively plan and integrate them into the business strategy.
Provide clear instructions on complex processes and flow logic.
Strategic content exploring related topics in detail, offering valuable insights and thought leadership for users with a high level of technical and business understanding.
Guide expert users toward full adoption and action.
WhatsApp Video Carrousel
Multi-Level LinkedIn Video Campaign
01. Overview
Challange
Produce diverse, accessible LinkedIn campaign videos for all audience levels, from novices to experts.
Solution
Brainstorming with the team to write a storytelling for our audience. Flexible videos that can be mixed and matched to fit their specific messaging needs.
Results
The paid campaign effectively attracted and engaged new customers, resulting in a 30% increase in website traffic, a 20% rise in conversion rates, and a 15% growth in sales revenue
02. Flexibility & Audience Levels
I designed a series of modular and interchangeable videos to ensure the content perfectly matched the learning curve of the LinkedIn audience (from Novice to Expert).
Role:
Motion & Visual Designer
Collaboration:
CPaaS Team, Senior Product Marketer, Copywriter
Tools:
After Effects, Illustrator, Premiere Pro
03. Campaign Performance Overview
The paid campaign successfully attracted and engaged new customers, significantly exceeding key performance indicators (KPIs):
30%
increase in
website traffic
20%
rise in conversion rates
15%
growth in sales revenue
04. Video Content Structure
05. Key Takeaway
Structuring content into progressive learning levels guided users from awareness to adoption, increasing engagement and conversion across the campaign.
Role:
Motion & Visual Designer
Collaboration:
CPaaS Team, Senior Product Marketer, Copywriter
Tools:
After Effects, Illustrator, Premiere Pro
01. Overview
Challange
Produce diverse, accessible LinkedIn campaign videos for all audience levels, from novices to experts.
Solution
Brainstorming with the team to write a storytelling for our audience. Flexible videos that can be mixed and matched to fit their specific messaging needs.
Results
The paid campaign effectively attracted and engaged new customers, resulting in a 30% increase in website traffic, a 20% rise in conversion rates, and a 15% growth in sales revenue
02. Flexibility & Audience Levels
I designed a series of modular and interchangeable videos to ensure the content perfectly matched the learning curve of the LinkedIn audience (from Novice to Expert).
03. Campaign Performance Overview
The paid campaign successfully attracted and engaged new customers, significantly exceeding key performance indicators (KPIs):
05. Key Takeaway
Structuring content into progressive learning levels guided users from awareness to adoption, increasing engagement and conversion across the campaign.
WhatsApp Video Carrousel
Multi-Level LinkedIn Video Campaign
Role:
Motion & Visual Designer
Collaboration:
CPaaS Team, Senior Product Marketer, Copywriter
Tools:
After Effects, Illustrator, Premiere Pro
01. Overview
Challange
Produce diverse, accessible LinkedIn campaign videos for all audience levels, from novices to experts.
Solution
Brainstorming with the team to write a storytelling for our audience. Flexible videos that can be mixed and matched to fit their specific messaging needs.
Results
The paid campaign effectively attracted and engaged new customers, resulting in a 30% increase in website traffic, a 20% rise in conversion rates, and a 15% growth in sales revenue
I designed a series of modular and interchangeable videos to ensure the content perfectly matched the learning curve of the LinkedIn audience (from Novice to Expert).
02. Flexibility & Audience Levels
03. Campaign Performance Overview
The paid campaign successfully attracted and engaged new customers, significantly exceeding key performance indicators (KPIs):
05. Key Takeaway
Structuring content into progressive learning levels guided users from awareness to adoption, increasing engagement and conversion across the campaign.