Designing a Multilingual Video Campaign Workflow
A cross-cultural video production process developed to collaborate with the Chinese marketing team and localize the campaign for global audiences.
03. Drafts
First Draft – Initial Concept
Generated early visual concepts using Midjourney to quickly align on storytelling direction.
Created a clear dashboard showing slide-by-slide Chinese text, English translation, and voiceover.
Enabled smooth communication despite the language barrier.
Voice API
Voiceover: 通过 SIP 中继、全球DID 号码、
语音验证码、语音通知、IVR交互式语音应答等全场景语音解决方案，构建本地化通信体
Voiceover: 依托WhatsApp的超高用户基数及高互动属性，帮助企业实现精准互动、提供客户服务、登陆及安全验证。
国际语音API
国际短信API收发短信，
运营商通道直连，全球覆盖。
Frame 3
Deliver exceptional
customer service through voice.
Use AI agents 24/7, reduce costs
and scale with CM.com's Voice.
WhatsApp Business Platform
Connect on your customers' favorite channel.
Send personalized messages and drive conversions
with WhatsApp Business Platform via CM.com.
通过WhatsApp实现营销互动、客户服务、登陆安全验证，助力提升转化。
Frame 4
Second Draft – Iteration & Feedback
Started assembling the video by placing screenshots and key visuals into the timeline.
Shared each completed frame with the Chinese Marketing Manager for feedback on visuals, text, and overall flow.
Iteratively refined the video based on their input, ensuring alignment and improving clarity.
我们的优势
Third Draft – Final Version & Localization
Story complete in Chinese; prepared English, Italian, and Spanish versions.
Ensured consistency in visuals, message, and tone across all languages.
04. Key Takeaway
Effective cross-cultural collaboration, structured workflows, and AI-assisted tools can overcome language barriers, streamline video production, and enable successful multilingual campaigns.
Designing multilingual campaigns requires structured workflows, iterative feedback loops, and tools that enable fast visual exploration across cultures.
01. Overview
Challange
Producing the CPaaS video campaign in Chinese required close collaboration with the local team while overcoming language and communication barriers.
Solution
To overcome this challenge, I collaborated closely with the Chinese team, using strong organization, clear communication, structured workflows, detailed briefs, regular check-ins, and translation tools.
Results
Successfully completed the Chinese Voice video and localized it into English, Italian, and Spanish.
Strengthened cross-cultural teamwork and established a workflow for future multilingual projects.
02. Campaign Performance Overview
The campaign demonstrated strong engagement across multiple markets, validating the clarity and adaptability
of the localized content.
273K+
Impressions
Statistics
2K+
Clicks
Statistics
Conversion Rate
Statistics
21%
Role:
Motion & Visual Designer
Collaboration:
Digital Marketing (China), Senior Product Marketer, Copywriter
Tools:
After Effects, Midjourney, ElevenLabs, Miro
Designing a Multilingual Video Campaign Workflow
A cross-cultural video production process developed to collaborate with the Chinese marketing team and localize the campaign for global audiences.
01. Overview
Challange
Producing the CPaaS video campaign in Chinese required close collaboration with the local team while overcoming language and communication barriers.
Solution
To overcome this challenge, I collaborated closely with the Chinese team, using strong organization, clear communication, structured workflows, detailed briefs, regular check-ins, and translation tools.
Results
Successfully completed the Chinese Voice video and localized it into English, Italian, and Spanish.
Strengthened cross-cultural teamwork and established a workflow for future multilingual projects.
02. Campaign Performance Overview
The campaign demonstrated strong engagement across multiple markets, validating the clarity and adaptability
of the localized content.
Role:
Motion & Visual Designer
Collaboration:
Digital Marketing (China), Senior Product Marketer, Copywriter
Tools:
After Effects, Midjourney, ElevenLabs, Miro
Designing a Multilingual Video Campaign Workflow
A cross-cultural video production process developed to collaborate with the Chinese marketing team and localize the campaign for global audiences.
04. Key Takeaway
Effective cross-cultural collaboration, structured workflows, and AI-assisted tools can overcome language barriers, streamline video production, and enable successful multilingual campaigns.
Designing multilingual campaigns requires structured workflows, iterative feedback loops, and tools that enable fast visual exploration across cultures.
Designing a Multilingual Video Campaign Workflow
A cross-cultural video production process developed to collaborate with the Chinese marketing team and localize the campaign for global audiences.
