Marketing Operations Platform
AI-powered workflow system for marketing execution and visibility.
UX Design · Concept · Workplace UX
AI-powered platform for managing campaign execution and workflow visibility.
01. The Challenge
Marketing execution breaks down across teams, tools and handoffs.
Lack of ownership slows execution
Fragmented responsibility creates repeated delays.
Effects
• Handoff breakdown
• Review loops
• Context loss
Handoff friction
Brief created
Start
Outcome
leads to
causes
Triggers
results in
Handoff to design
Context lost
Revision cycles increase
Launch delay
Visibility breaks at scale
Growing teams lose end-to-end visibility.
Effects:
• Hidden blockers
• Delayed detection
• Status fragmentation
visibility drop
visibility drop
context block
Design
Approved
Outcome
blind pass
sillo handoff
lost context
disaligment
Legal
Marketing
Localization
Launch delay
Tool switching reduces focus
Constant switching creates operational friction.
Effects:
• Reduced focus
• More revisions
• Cognitive overload
shift focus
App Toggling
context loss
endless loop
Slack
leads to
causes
triggers
results in
Figma
Docs
Analytics
Share Doc
02. Key workflow insights
Main pain points identified during analysis.
Expected impact areas
🔍 Earlier blocker detection
⚡ Faster decision making
👥 Improved ownership visibility
03. Turning fragmented workflows into a connected execution system
The goal was to reduce workflow friction by improving visibility, ownership clarity, and real-time decision support.
AI Recommendations
Surface risks and
suggest actions
Visibility System
Track workflow progress in
real time
Approval Center
Centralize reviews
and approvals
04. Designing workflow intelligence
A centralized system for visibility, ownership and execution.
💬 Dashboard
→ Monitor risks and blockers
💬 Execution
→ Track campaign progress
💬 Builder
→ Configure workflow stages
Marketing Operational Center
Campaign Orchestration
Live System Monitoring • Updated 30s ago
24 active • 16 on track • 4 at risk • 2 blocked
Social Media Calendar
Recommended Actions
Q2 Product Launch
Email Nurture Campaign
Webinar Series Q2
Blocker: Stakeholder approval pending 72h
Impact: 2 campaigns waiting on this
Blocker: John S. has 3 pending approvals
Impact: 4-day deadline miss risk
Blocker: Sarah J. at 132% capacity
Impact: 2-3 day delay predicted
Blocker: Design assets not delivered
Impact: Content stage cannot start
Tools
Global Dashboard
Campaign Builder
Workflow Execution
AI operations
Settings
Help
Team
Action required now!
Blocked Workflow
Approval Overdue
Resource Conflict
Dependency Risk
Escalate to Director
Escalate to Backup
Reassign Tasks
Contact Design Team
Auto-escalate recommended
Use Lisa M. available as backup
AI: Redistribute to Mike C.
Add 2-day buffer to timeline
Reassign stakeholder
Send urgent reminder
View workload
Use placeholder assets
Q2 Product Launch
Progress
Sara C. • Design Review (Day 3/5)
Downstream: Affects Email Nurture launch
Approval overdue 48hrs
Delayed
Escalate approval to backup
4-day delay predicted
68%
to complete
39min
Critical
Apply Fix
System Bottleneck
Design stage: 7 campaigns queued, 3.2 day avg wait (2x benchmark)
Recommendation: Add contractor OR redistribute to John S.
Impact: 6 days saved across 3 campaigns
Search campaigns, workflows
Sort by Risk
Resolve all (3)
Escalate
New Campaign
AI assistance
Live monitoring
Connected execution
Global Dashboard
Real-time workflow visibility.
✔ Active campaigns
✔ AI recommendations
✔ Risk monitoring
Workflow Execution
Track stages, blockers and ownership.
✔ Stage tracking
✔ Dependencies
✔ Team visibility
Campaign Builder
Build structured workflows faster.
✔ Stage setup
✔ Templates
✔ AI suggestions
05. Design System
To maintain consistency across multiple workflows and data-heavy interfaces, I created a simple design system focused on hierarchy, readability, and status recognition.
Headline
Aleo
Aa
Body
Albert Sans
Aa
Background
HEX: #FFFFFF
RGB: 255.255.255
CMYK: 0.0.0.0
Text
HEX: #12161F
RGB: 18.22.31
CMYK: 42.29.0.88
Primary
HEX: #6B7280
RGB: 255.255.255
CMYK: 0.0.0.0
Accent
HEX: #3A404C
RGB: 58.64.76
CMYK: 24.16.0.70
Aleo
H1 → 28–32
H2 → 20–24
H3 → 16–18
Albert Sans
Body → 14–16
Small → 12–13
Red 100 | Critical
HEX: FFA3A3
Red 80 | Blocked
HEX: FAB5B5
Orange 100 | High
HEX: FFC8A9
Orange 80 | Bottleneck
HEX: FFDAC4
Yellow 100 | Risk
HEX: FFE8A3
Orange 80 | Review
HEX: FFF2CB
Blue 100 | Active
HEX: A4EDFF
Blue 80 | AI
HEX: DDF4FA
Green 100 | Healthy
HEX: B4FFBE
Green 80 | Complete
HEX: E8FFEB
Purple 80 | Conflict
HEX: F0E8FF
Purple 100 | Blocked
HEX: D1B7FF
06. Expected Outcomes & Design Impact
Although this project is a conceptual exploration, the proposed solution was designed to address key operational challenges identified during research.
Improved
workflow visibility
Faster issue detection
Reduced execution friction
07. Reflection & Key Learnings
This project helped me shift from designing interfaces to thinking in terms of systems and workflow intelligence.
Systems over screens
Designing workflows instead of isolated interfaces.
Visibility matters
Execution issues often start with missing visibility.
AI supports decisions
AI should guide action, not replace users.
Designing workflow systems means designing
visibility, ownership and action.