A Digital Business Card that works beyond contact sharing
Rethinking a simple tool into a daily companion for focus, wellbeing, and smarter routines at work.
UX Design · Concept · Workplace UX
Designed after discovering that internal employees rarely use traditional digital business cards, but struggle with fragmented tools and daily overload.
01. Overview
When I met Gina (persona), I realized that internal employees rarely use traditional digital business cards.
They don’t need to exchange contacts, but they constantly struggle with scattered tools, information overload, and low daily structure.
The original digital business card only offered contact sharing via QR code,
with almost no real daily value.
02. Problem - Employee Insights
Insights gathered from short employee interviews highlighted key limitations of the original solution:
Employees do not reject the idea, they reject its lack of relevance.
not useful for daily work
50%
no real added value
beyond contact sharing
65%
rarely need to exchange
internal contacts
49%
feel overwhelmed by
scattered tools and information
38%
03. Synthesis - Pain Points → Opportunity
Decision Fatigue
Too much time spent deciding daily tasks (e.g. food)
Information Overload
Tools and messages
are fragmented
Stress & Fatigue
Lack of structured breaks during the day
How might we design a digital business card that supports employees’ daily wellbeing and productivity inside
the workplace?
04. Mini Design System
A lightweight design system to ensure consistency, clarity, and scalability across the experience.
The system was designed to balance vibrancy and clarity, supporting both productivity and wellbeing.
05. Solution Overview
A Digital Business Card reimagined as a smart daily companion that integrates work, wellbeing, and personal
routines into one simple experience.
Core pillars:
Food & Daily Decisions
Work organization
Fitness & routines
Wellbeing & breaks
06. Main Features
💬 Smart Hub
Centralized access to tools and information
Before
After
A Day with Gina...
🌅 Morning
🍝 Lunch
🏃 Afternoon
07. Key Interaction Flow
Daily Work Flow Simplification:
Order Food
Fitness Program
🍽 Food Orders
🏋️♀️ Fitness Program
Overview food of the week
(base on the onboarding)
🤖 Adaptive Workout Engine
Dish Detail
Overview Lessons
🤖 Follow personal training plans
🤖 AI Onboarding food program
(for allergies and taste)
Connect your Apple watch
or smartwatch
🤖 Suggestions
Notifications after orders
Training Detail
Reserve a spot
Add to Calendar
Reminder
🤖 Feedback Dish
in the end of the day after 4 pm
🤖 AI Suggestions based on your training and notifications after your training
🤖 Cross-analyzes data between all dashboards → gives
balance suggestions.
🤖 Motivational Insights
notifications
Goal: reduce cognitive load and decision fatigue.
08. Changes & Rationale
Refining the experience through user-centered iterations and usability insights.
Calendar simplified to “Next Meeting only”
Reduces cognitive load and stress
Before
Today
Day
Week
Month
Year
Search
SUN
21
MON
22
TUE
23
WED
24
THU
25
FRI
26
SAT
27
EST
GMT-5
7 AM
7 AM
8 AM
8 AM
9 AM
9 AM
10 AM
10 AM
11 AM
11 AM
12 PM
12 PM
1 PM
1 PM
2 PM
2 PM
3 PM
3 PM
4 PM
4 PM
5 PM
5 PM
9:00
AM
All-Team Kickoff
10:00
AM
Financial Update
11:00
AM
🍔 New Employee Welcome Lunch!
1:00
PM
Design Review
1:00
PM
Design Review
2:00
PM
1:1 with Jon
2:00
PM
1:1 with Heather
4:00
PM
🍻 Design Team Happy Hour
4:00
PM
🍷 Happy Hour
12:00
PM
🍔 Design System Kickoff Lunch
12:00
PM
🥗 Marketing Meet-and-Greet
9:00
AM
Design Review: Acme Marketi...
9:00
AM
Webinar: Figma ...
9:00
AM
☕️ Coffee Chat
9:00
AM
☕️ Coffee Chat
11:00
AM
Onboarding Presentation
10:00
AM
Health Benefits Walkthrough
2:00
PM
Concept Design Review II
1:00
PM
MVP Prioritization Workshop
After
Wellbeing section clarified with “Relax & Recharge” label
Improves understanding of purpose
Relax & Recharge
09. Qualitative KPIs - Testing Feedback
Final Takeaway
A digital business card reimagined as a daily companion for work and wellbeing.