Traditional business cards are designed for external networking not for the people who keep companies running from the inside.
What if a business card could do
more than share your contact info?
Employee Feedback on Digital Card Gaps
Key areas for improvement identified in interviews
When I met Gina, I realized something simple: not every employee needs a business card, but everyone needs a better way to manage
their day.
From that insight, the idea of the Digital Business Card was born, a smart companion designed to simplify daily routines, boost wellbeing, and connect employees in meaningful ways.
Through interviews with internal employees like Gina, I discovered a key insight:
Business cards don’t add value to people who work inside the company, but the idea of a personal digital hub does.
Transform the business card into a smart, AI-assisted
companion that supports organization, well-being,
and daily balance.
External Value
Traditional Business Card:
Networking and Connection
Meetings
Contacts
Employees like Gina don’t need a digital contact tool. They need something that helps them handle everyday chaos, information overload, decision fatigue, and stress.
Internal Value
Digital Hub for Employee
Employment and efficienty
Engament
Well-being
Productivity
Information Everywhere
Important messages, tickets, and links are scattered across tools.
Low motivation
Employees struggle to maintain consistent workout routines.
Decision Fatigue
Lunch? Meetings? Everything feels like a micro-decision. Small choices add up to mental overload.
Stress & Fatigue
People feel mentally drained and lack time for self-care.
How might we centralize company tools to save time and mental energy?
How might we make workouts easier to start and integrate into daily life?
How might we make daily food choices faster and more personalized?
How might we encourage moments of mindfulness
and well-being during
the workday?
From Business Card to a Daily Hub
The digital business card becomes a personal dashboard a place where employees can see their daily highlights, stay motivated, and take care of themselves.
🍝 Smart Lunch Picks
🏋️ Fitness Experience
💖 Mindful Breaks
AI-powered meal suggestions based on personal preferences, allergies, and
office days.
Adaptive workouts suggested by AI, tailored to energy levels and available time.
AI detects stress patterns and suggests mindful breaks at the right moment.
How to transform a tool for connection into a tool
for well-being.
Changes & Rationale
Relax & Recharge
Before
After
Added “Relax and Recharge” Label
Calendar Redesign – Focus on the Next Meeting
Users didn’t grasp the purpose of the rotating images,
so a clear label improved clarity.
Simplified the calendar to show just the upcoming meeting
with an “Add Break on Teams” button for clarity.
40%
say they rarely use it after the first setup
45%
feel the current features are too limited
58%
Not useful for
daily work
User interviews highlighted significant improvements in focus, motivation, and overall satisfaction compared to standard tools.
Positive Employee Feedback & Impact
