Antonella Zito

Meta Roadshow

Meta Roadshow is a Conversational Marketing Event 
hosted by CM.com and Meta. 
This event was hosted in: South Africa, the Arab Emirates, and China.

Challenge
The project’s goal is to combine South Africa and Arab Emirates, merging their cultures, histories, and art into one image representing the event.
Role
Concept & Thinking Designer
Graphic Designer | Motion Designer
Solution
The study and research process involves multiple lines of reasoning that can be analyzed, combined, and integrated to achieve a unified conclusion.
Collaboration
Senior Marketing Manager of the South African, Dubai and China teams.
Results
Great success of the event. Engaged new customers for the WhatsApp Business platform, and organized the events in other countries.
Tools
Adobe Illustrator, Indesign, Photoshop, After Effects, Miro

Research and Brainstorming
I researched the cultural heritages of South Africa and the United Arab Emirates, using their flags and shapes as inspiration for my design approach. By analyzing each culture’s visual identity, I was inspired to blend them, and my art and textile research revealed rich themes based on colors, patterns, and cultural traditions.

Style
I used a ‘mixed dimensions’ design framework to combine cultural elements and honor their heritages.

Elements
I concentrated on the circular design elements 
found in CM.com and Whatsapp, which 
seamlessly integrate into CM morse

Color Pallets

Typography

Gotham Rounded Book
Gotham Rounded Medium

Pattern
Blending Arabic calligraphy and African textile design creates a captivating fusion of two distinct art forms


Maps
Incorporating the maps of Africa and the UAE allowed me to merge two geographically diverse regions into a single representation

Social Assets
Banners
Instagram Story
WhatsApp Catalog

Businesses on the WhatsApp Business app can create a catalog to share their products and services with customers. The catalog is displayed on a business profile.

Badge
Podium Backdrop
Bag
Screen
Picture Events

This project demonstrated my ability to manage large-scale, cross-platform branding initiatives while meeting tight deadlines. It was rewarding to see the visual identity come to life in three distinct regions!
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